KCSA’s Lewis Goldberg & Phil Carlson to Speak at Cannabis World Congress & Business Expo

KCSA continues to build on its Cannabis Practice by speaking on two panels at the 4th Annual Cannabis World Congress & Business Expo, one of the leading forums on in the cannabis industry, on June 15-16 at the Jacob K. Javits Convention Center in New York City.

Managing Director Phil Carlson will participate in a panel titled “Finding Rewards in a Risky Environment” on Thursday June 15th at 10:00-10:40. Speakers include two KCSA clients,  Derek Peterson, Chairman, Chief Executive Officer, and President, Terra Tech (OTCMKTS: TRTC); Nick Kovacevich, CEO, Kush Bottles (OTCMKTS: KSHB); and Marc J. Ross, founding partner of Sichenzia Ross Ference Kesner LLP.

About the Panel:

Following the 2016 election, 29 states in the U.S. have some form of legalized medical cannabis and 8 states and D.C. have legalized recreational cannabis. Given the current political climate in the U.S., companies in the U.S. cannabis industry are facing different challenges every day.  Throughout this session, the panelists will discuss opportunities that are currently in the marketplace as well as those on the horizon while navigating the uncertainty from the White House to Wall Street.

Managing Partner, Lewis Goldberg, will pair up with Dasheeda Dawson, president of Mary Jane Marketing and The Weedhead, on the panel titled “Re-branding Cannabis: Hacking into Mainstream America” on Friday June 16th from 11:20-12:00pm.

About the Panel:

It’s no surprise that the shift from a grey/black market industry to thriving legitimate marketplace has come with some growing pains. Now that the industry has the attention of investors, Wall Street and the mainstream media, it’s time for the cannabis trade to grow up and develop its own communications infrastructure in order to validate and legitimize themselves. As professional organizations and respected brands, companies participating in this marketplace must take their external communications seriously if they are to attract the dollars and respect they deserve.

The Cannabis World Congress and Business Expo will be held in New York City at the Jacob Javits Center on June 14-16, 2017.

About KCSA’s Cannabis Practice

KCSA is one of the few national public relations and shareholder communications firms to develop a dedicated practice devoted to the cannabis industry. For almost a decade, we have worked with clients across the entire cannabis supply chain, from growers to extractors (companies that touch the plant), to packaging, lighting and nutrients companies (those that provide product/service to the industry) even to consultants, REITS, and cannabis-specific investment banks, etc. KCSA knows cannabis. Truly, there are few, if any, communications firms in the U.S. that have the deep, industry expertise to work with and understand the unique communications requirements that this industry has. For more information, please contact us at lgoldberg@kcsa.com 212.896.1216.